Social Selling – on RTÉ’s ‘The Business’

In this report for RTÉ’s Saturday-morning business show, I met people from the west of Ireland using social media – and TikTok in particular – to reach their customers.

You can listen to the whole show here – the report is at 51’23”.

It features Lisa Canny and music from her lush lilting duo Absolute Lilt, basket-weaver Tom Delaney AKA Ould Crafty, and Louise & Paulette of I-SPY Clothing, plus journalist Elaine Burke of the For Tech's Sake podcast.

Massive thanks to all of them for talking to me!